Stick Out

Hockey is the National Game of India!! Shahrukh Khan is one of the most popular actors in India. What happens when both are combined or mixed together ? Is it like sugar in sugarcane juice.
Well ChakDe is a movie which can be called a sugarcane juice with sugar in it.
I don’t know what critics would like to say about the movie but then, it is a perfect or a near to perfect made movie with no flaws, and even though they exist, they cannot be pointed out.
Something which seldom happen in the Indian cinema, this movie neither has the unnecessary affair prodigy nor does it have songs, where in the actor and actress normally tend to establish themselves as complete fools in the foreign nation. The best part of the movie is that it makes you shift uncomfortably in your seat, which is caused due to anxiety and anxiousness of what is going to happen next, even though you know the result right before the movie started.Although critics have rated this as the best movie of SRK,I would not rate it that way. But then it was definitely at par with his best movie. A striking feature is that you see a much fit SRK.
The plot of the movie revolves not around a bunch of related romantic actors and actresses, but around a group of people who, even though have been portrayed in small roles,they are important parts of every flick in the film. The movie is about a player in hockey who has been declared as a traitor because, he was as per the good ol' Indian Media the culprit behind the loss in the world championship,which was held between the arch rivals Pakistan.
However after a span of 7 years he is set to return!! This time he is there to coach the Indian Women Team, who he believes can win the world cup. The movie tries to show the real hardship and the bitter truth of the National Game which is not so popular.
All the characters portray and show all emotions whether helpless or happy, which definitely wince your eyes at times in the movie.
Even though the movie tries to portray a sense of patriotism, by crossing some barriers, but then overall its worth a big applause not only for King Khan but to everyone who have been related to the film.
I would rate it as a Must Watch!!!

Fashion Week

This is my first review of fashion. I was too flabbergasted by the Wills Fashion Week which just got over a couple of days ago. Indian fashion ramp has been always prized with great collections from the celebrity fashion designers like Rohit Bal, Tarun Tahiliani Payal Jain.models like Carol Gracias, Anchal Kumar and bollywood celebrities like Shilpa Shetty and Lara Dutta.

The fashion week this year emphasized more on the dresses, which were elegant. Elegancy I call here is, what if you compare the same with the recently worn dresses by some of the most controversial Indian Bollywood actresses (not to hurt their feelings). After the deep cleavage visible dresses and etc, the fashion week revealed that the fashion statement does not define and depends on the percentage of body revealed, but depends more on the elegancy and creativity, which are presented. Whether you call this a shift of Indian mentality or the term globalization effecting fashion in India, this definitely calls to show the western fashion designers that we are here to survive and stay.
Dresses and design this time featured not only the not wearable dresses but on the dresses, which though were simple but were also creative and which can be easily used on the daily basis. Feature of this year fashion week included many accessories which were based on the motif of not only fashion but also elegancy and a statement within itself. Flowers sprinkling the carry-all bags and the furls in the frocks and the skirts, presented a fusion of the yesteryears with the future.
The show was flagged of with the designs from Rajesh Pratap which marked the elegancy and the theme of this year's Will Fashion Week. Mixture of the Ghaghra Cholis with the kolhapuri by Anjana Bhargav definitely added the Indian touch to the fashion week. Ranna Gill summer-spring swim wear brought you closer to the Hawaiian beach, with its Latino American designs. The mixture of colors made you imagine, sitting next to Cuba beach surrounded by celebrities all ready to show off their designs. The designs were truly a head turner. Rohit Bal's collection preceded the curtain down for the show.
This year Fashion week had more than 40 designers, who showcased their collection for the spring 2008. The event was inaugurated first in the year 2000, and unlike the monotonous starred hotel venue, the show was held at a sprawling venue with ample of space even for the buyers lounge.

Eyes

This ad is one of my favorite.Though I don't know the history of this ad,nevertheless this is a beautifully made ad.
An advertisement to touch your heart. This is an ad just to bring a shiver down your spine when you see the end. But then thats the way life is and is seen or felt by the children here.
I have been here at this place and its like don't know what to say. Well even i too have decided to donate my eyes. Hope you would be ready for the same.

Nike - Cricket in India

What to say about this ad? A bit into history
Who did it: JWT servicing and planning team in Bangalore led by Dhunji Wadia and Rajesh Gangwani got the 'Gutsy Cricket' concept approved by Nike headquarters in Portland, Oregon, USA.
Where it was shot: On a set in Karjat, near Mumbai. Very close to where the reality show Big Boss was shot.

This ad though tries to imitate and highlight the street cricket in India, does not seem to make any sense to the company. What makes me say this? In India when the common people go out and watch the ad, they try to see something substantial in it. What they want is the main product here and the crust line associated with it. In this case , even though it can be assumed, that Nike tried to represent their new cricket gear to the customers, somehow it was not at all visible, in it.
What if we try to compare it with the "Paragon" ad of India .
Another part of it , a very well shot ad, with a tinge of 'Internationalism' attached in it. Though may look local , this ad is a perfect example of Cricket in Asia.

Why me into marketing ?

Rather than going in for a research, just hit the market raw, and get some deals in. I believe the company should hit the market. On the way start collecting data, analyzing it, and on a targeted date, hit the road, for the Red bull. Come out with a bang, go ahead with the data, the research and get the horns honking. This is how I believe myself as I would go ahead. I would require help in terms of other material thing, but then if I am allowed to handle something, though would not be able to immediately show results , like not would come up with a diamond in a go, but then I would definitely slowly within a span of time emerge as a go getter. But then as time flows, there are many aspects here, what I believe is that, even though something can be done alone, there are few things which cannot be done alone. I would be requiring a team to work in. There are places where obviously a team view should match, the view that should match is respecting each other views, and basically recognizing the profitable view. This would sound like something absurd but then, the point here is that i would try to build a strong team (if permitted) also on the way which would be basically divided into two categories, one who have the ability to hit the road once they are in and the other to do the research and analysis handling the risks related issues and everything, so that all the things which are vision by the team is achieved. I not only want in the end to emerge as a leader alone but what i want are the Winning strokes.

Why Marketing?

Development is a part of software, where your life is confined just to the screen and the keyboard. You get to meet people during the coffee breaks. This is not ultimately what i believe in. I believe in not only delivering the best to whom i am suppose to deliver, but then i want to be the delivery man , to whom i was delivering the thing. I want to meet out people and help them get what is really good for them .Basically want to live out to the people expectations not as someone who is a part of a back office, unknown and not heard, but to meet them , help them in believing that what we deliver is the best. Building that confidence and faith , that what we would at the end of the day be helping you achieve , something which will not only be beneficial in terms of short term monetary gain, but help you to achieve what is most commonly known as the Brand Name. I know that Even though it’s just out of my field, I think that it’s in me to go out and get the required in for the firm.

What works in marketing? Maverick behavior or meticulous planning?

Both, they are something similar to the two sides of the coin. How? Take the 5 rupee coin, the digit 5 is the Maverick Behavior and the National emblem at the back is the one related to meticulous planning. Why?Because, the national emblem required meticulous planning to help it identify its authentication .Digit 5 is in itself a maverick behavior, what you are gaining from it!I would take up maverick behavior here because; meticulous planning is what always everyone does to survive. Maverick behavior has many words like strange, unfamiliar combinations, seems impossible to handle, etc related to it. And that’s what is needed, you need to hit it right when you have to and when you don’t feel like hitting it, then you should not. The dictionary meaning of maverick is, Being independent in thought and action or exhibiting such independence. This is what you require; you cannot borrow ideas in Marketing. You can not be repetitive in something which your competitor has already done. You need to be a maverick. (And I would love to have my call sign as ‘maverick)