What works in marketing? Maverick behavior or meticulous planning?

Both, they are something similar to the two sides of the coin. How? Take the 5 rupee coin, the digit 5 is the Maverick Behavior and the National emblem at the back is the one related to meticulous planning. Why?Because, the national emblem required meticulous planning to help it identify its authentication .Digit 5 is in itself a maverick behavior, what you are gaining from it!I would take up maverick behavior here because; meticulous planning is what always everyone does to survive. Maverick behavior has many words like strange, unfamiliar combinations, seems impossible to handle, etc related to it. And that’s what is needed, you need to hit it right when you have to and when you don’t feel like hitting it, then you should not. The dictionary meaning of maverick is, Being independent in thought and action or exhibiting such independence. This is what you require; you cannot borrow ideas in Marketing. You can not be repetitive in something which your competitor has already done. You need to be a maverick. (And I would love to have my call sign as ‘maverick)