Thursday, July 12, 2007

Marketing on the internet differs from marketing in other regular medias

First internet marketing is a part of e-commerce. What i believe is that differentiating Internet from other media will not be a reasonable one, if it is in terms of communication to the customer. How do i then differentiate it? One most common way to differentiate it from regular media is that the ease of buying option which internet marketing offers. If you are giving out a ‘3 – P (price, persistence, pleasure) product, and you have it as an advertisement on the Net, the viewer right now who is viewing that advertisement, can become the customer of the product within few minutes, and that too just on a click of mouse. With India’s growing economy and the increase in the number of internet users, Internet has become a popular media of communication and advertising. For example, the retail sector which is now the happening sector is concentrating more on youth, and the increase in the number of youth as internet users; I believe it would definitely open Internet as a bigger market. The only challenge which internet marketing has when compared from the regular media, is that of advertising through television. Though that day is not far when television will be a part of internet .I think that, coming are those days when people will believe only on Internet - Marketing.

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