Eyes

This ad is one of my favorite.Though I don't know the history of this ad,nevertheless this is a beautifully made ad.
An advertisement to touch your heart. This is an ad just to bring a shiver down your spine when you see the end. But then thats the way life is and is seen or felt by the children here.
I have been here at this place and its like don't know what to say. Well even i too have decided to donate my eyes. Hope you would be ready for the same.

Nike - Cricket in India

What to say about this ad? A bit into history
Who did it: JWT servicing and planning team in Bangalore led by Dhunji Wadia and Rajesh Gangwani got the 'Gutsy Cricket' concept approved by Nike headquarters in Portland, Oregon, USA.
Where it was shot: On a set in Karjat, near Mumbai. Very close to where the reality show Big Boss was shot.

This ad though tries to imitate and highlight the street cricket in India, does not seem to make any sense to the company. What makes me say this? In India when the common people go out and watch the ad, they try to see something substantial in it. What they want is the main product here and the crust line associated with it. In this case , even though it can be assumed, that Nike tried to represent their new cricket gear to the customers, somehow it was not at all visible, in it.
What if we try to compare it with the "Paragon" ad of India .
Another part of it , a very well shot ad, with a tinge of 'Internationalism' attached in it. Though may look local , this ad is a perfect example of Cricket in Asia.

Why me into marketing ?

Rather than going in for a research, just hit the market raw, and get some deals in. I believe the company should hit the market. On the way start collecting data, analyzing it, and on a targeted date, hit the road, for the Red bull. Come out with a bang, go ahead with the data, the research and get the horns honking. This is how I believe myself as I would go ahead. I would require help in terms of other material thing, but then if I am allowed to handle something, though would not be able to immediately show results , like not would come up with a diamond in a go, but then I would definitely slowly within a span of time emerge as a go getter. But then as time flows, there are many aspects here, what I believe is that, even though something can be done alone, there are few things which cannot be done alone. I would be requiring a team to work in. There are places where obviously a team view should match, the view that should match is respecting each other views, and basically recognizing the profitable view. This would sound like something absurd but then, the point here is that i would try to build a strong team (if permitted) also on the way which would be basically divided into two categories, one who have the ability to hit the road once they are in and the other to do the research and analysis handling the risks related issues and everything, so that all the things which are vision by the team is achieved. I not only want in the end to emerge as a leader alone but what i want are the Winning strokes.

Why Marketing?

Development is a part of software, where your life is confined just to the screen and the keyboard. You get to meet people during the coffee breaks. This is not ultimately what i believe in. I believe in not only delivering the best to whom i am suppose to deliver, but then i want to be the delivery man , to whom i was delivering the thing. I want to meet out people and help them get what is really good for them .Basically want to live out to the people expectations not as someone who is a part of a back office, unknown and not heard, but to meet them , help them in believing that what we deliver is the best. Building that confidence and faith , that what we would at the end of the day be helping you achieve , something which will not only be beneficial in terms of short term monetary gain, but help you to achieve what is most commonly known as the Brand Name. I know that Even though it’s just out of my field, I think that it’s in me to go out and get the required in for the firm.

What works in marketing? Maverick behavior or meticulous planning?

Both, they are something similar to the two sides of the coin. How? Take the 5 rupee coin, the digit 5 is the Maverick Behavior and the National emblem at the back is the one related to meticulous planning. Why?Because, the national emblem required meticulous planning to help it identify its authentication .Digit 5 is in itself a maverick behavior, what you are gaining from it!I would take up maverick behavior here because; meticulous planning is what always everyone does to survive. Maverick behavior has many words like strange, unfamiliar combinations, seems impossible to handle, etc related to it. And that’s what is needed, you need to hit it right when you have to and when you don’t feel like hitting it, then you should not. The dictionary meaning of maverick is, Being independent in thought and action or exhibiting such independence. This is what you require; you cannot borrow ideas in Marketing. You can not be repetitive in something which your competitor has already done. You need to be a maverick. (And I would love to have my call sign as ‘maverick)

Marketing on the internet differs from marketing in other regular medias

First internet marketing is a part of e-commerce. What i believe is that differentiating Internet from other media will not be a reasonable one, if it is in terms of communication to the customer. How do i then differentiate it? One most common way to differentiate it from regular media is that the ease of buying option which internet marketing offers. If you are giving out a ‘3 – P (price, persistence, pleasure) product, and you have it as an advertisement on the Net, the viewer right now who is viewing that advertisement, can become the customer of the product within few minutes, and that too just on a click of mouse. With India’s growing economy and the increase in the number of internet users, Internet has become a popular media of communication and advertising. For example, the retail sector which is now the happening sector is concentrating more on youth, and the increase in the number of youth as internet users; I believe it would definitely open Internet as a bigger market. The only challenge which internet marketing has when compared from the regular media, is that of advertising through television. Though that day is not far when television will be a part of internet .I think that, coming are those days when people will believe only on Internet - Marketing.